Creative Visual Storytelling
Julie Pelstring
I'm a seasoned creative with 15 years of experience in branding, visual design, project planning, and thinking outside the box. Design is a critical part of how we view the world around us, not just icing on the cake. Solving problems with design solutions and creating efficiencies is my passion. Asking a question to learn another point of view; starting a new project; mastering a new skill – that's what sets my heart on fire.
ABOUT Me
Design is in the Details
These are the moments and biggest wins that make me passionate about working in my field.
Building trust with a team member.
Communicating the importance of design to external stakeholders.
Saving a client 30% on their event budget.
My Background
A creative girl with strong roots
Since I could drive, I’ve been taking trips to Lexington, Kentucky from my small town about an hour away. One thing I’ve always known for sure is Lexington is the place where I feel at home. I went to University of Kentucky’s Department of Communication and specialized in photojournalism, where I worked at the the student newspaper, The Kentucky Kernel. I immediately fell in love with the art of making photos. From there, I worked at a portrait studio and then at Alltech for 5 years, where I built my knowledge of graphic design. Since then, I’ve spent another 5 years and counting at AMR Management Services. Here, I’ve learned how to express my knowledge of design to others, how to speak with confidence and how to be a leader. As an extrovert, I found working from home during the pandemic challenging. Since the world has opened back up, I’ve found a love for it, and the opportunity that comes with it. I’m settled in my college town of Lexington, but through working from home, I’ve found the possibility for opportunities that would have never been possible in horse country.
Illustration and Custom Artwork
Promote your talent in creating custom illustrations, artwork, infographics, and visuals that enhance marketing materials, publications, and digital content. Showcase examples of your illustration styles and versatility.
Web and Digital Design
Highlight your proficiency in web and digital design, including website layouts, user interface (UI) design, social media graphics, and email marketing templates. Describe how your designs prioritize user experience and engage target audiences effectively.
Brand Identity and Corporate Design
Detail your services for crafting comprehensive brand identities, which may include logo design, color palettes, typography, and brand guidelines. Highlight your expertise in ensuring brand consistency across all marketing materials.
Logo Design
Emphasize your ability to create unique and memorable logos that effectively represent a brand's identity and values. Explain your logo design process, including client consultations, concept development, and revisions until the perfect logo is achieved.
Words of Affirmation
My love language in the workplace is words of affirmation, so to me, there’s no greater feeling than being appreciated at work. Below, a few colleagues share their view of my strengths.
“Julie is the most talented designer I’ve worked with in more than 20 years of experience. She combines a talent for art with a passion for branding that is unmatched.”
“The value of her work is in being able to understand the strategy and vision and turn it into a beautiful piece of work.”
The analytics and reporting features give us insights we never had before. Our conversion rates have improved by 40%.
“Julie is more than a graphic designer. Her creativity, innovative design processes and professionalism are proven daily. Clients are constantly impressed with her delivery of bringing branding and identities to life. She takes the time to understand goals and outcomes of complex projects. This strongly reflects her commitment to client success through her quality work, range of knowledge and boundless energy.”
“Julie takes time to understand a client’s needs, goals and larger context – leading to designs that are both beautiful and strategic.”
“Julie starts with the end of each project in mind to ensure deliverables are on time and withinin budget. Not only is Julie creative and talented, she is also a joy to work with. Julie always has a smile on her face and goes the extra mile to make the client happy!”
Get In Touch
